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Victor Irwin Maier Jr.

May 20, 2009

Victor Irwin Maier Jr., formerly of Milwaukee and Shorewood, died April 23, 2009, in Tucson, Ariz., at age 74.

He was a creative media and advertising man with an over-the-top sense of humor. He could make just about anybody laugh.

He was born July 8, 1934, to Irwin and Loraine Maier in Milwaukee. He attended St. Robert Catholic School in Shorewood and Milwaukee Country Day School in Whitefish Bay. He also attended Hamilton College in upstate New York, and later Marquette University. He served stateside in the U.S. Army during the Korean War.

As a young man, he worked for the Manchester (England) Guardian, The Milwaukee Journal and the St. Paul Pioneer Press and Dispatch.

In the 1960s, he took a job with Journal Co. subsidiary Teltron Cable in Wausau, and then with WTMJ broadcasting in Milwaukee. He owned advertising agency Maier, Richmond & Costello and also worked for Hoffman York & Compton, and Saatchi & Saatchi, all in the Milwaukee area. His ad accounts included New York-based Chase Bank, Sentry Foods, the Ernie Von Schledorn car dealership and White Hen Pantry convenience stores, for which he wrote the jingle, "When you run out, run out to White Hen."

He and his wife, Betsy, relocated in the 1980s to Tucson, where they fell in love with the desert and spent many hours hiking in the mountains. They later moved to North Carolina and then Idaho and Oregon as Betsy, a health care administrator with Life Care Centers of America, was promoted and transferred.

They retired in 2006 to Alamos, Mexico, in the state of Sonora, where they renovated an old house, planted a garden and were adopted by a number of feral cats and two street dogs.

He embraced the culture of Mexico while still reveling in the successes of his hometown Milwaukee Brewers, Wisconsin Badgers and Green Bay Packers. He had always been a dog-lover, and over the past two years he wrote a memoir, not yet published, the working title of which was, "Dogs I Have Known."

He is survived by his wife, Betsy; sons, Charles (Juanita) of Portage, Ind., Peter (Susan) of Western Springs, Ill., and Frederick "Fritz" (Luswin Cote) of Glen Ridge, N.J.; stepdaughter, Kristina (Andrew) Kieffer of Guadalajara, Mexico; stepson, Alex (Jenny) Kindwall of Palo Alto, Calif.; sister, Sally M. Tolan of Shorewood; brother, Peter (Sandra) Maier of Ketchum, Idaho; former wife and close friend, Nancy Neff Maier; six grandchildren, and numerous nieces, nephews and other relatives.

He was preceded in death by his parents and a sister, Mary Maier Bittner.

Memorial services are pending.

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