Chicago design firm opening office, retail store in Whitefish Bay

Aug. 16, 2011

A Chicago design firm's office and retail store will open on Silver Spring Drive.

The Plan Commission Monday night approved a request from Susan Fredman Design Group to open an interior design business and retail sales store at 401 E. Silver Spring Drive. Fredman has a similar business in Chicago and Union Pier, Mich.

The business will open in an alliance with James Hoffman Builders, taking most of the first floor for design and retail space.

Hoffman will continue to have some space on the first floor but will have most of its business in the basement, according to Susan Rossie, the president of the firm.

"We will operate as separate businesses," Rossie said.

Rossie said the retail store will sell home accessories. The business is expected to open in late September or early October.

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