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Fox Point welcomes four businesses

Sept. 14, 2011

Fox Point - Four new businesses - including two retailers replacing space vacated earlier this year by the now defunct Borders bookstore chain - have officially been given the welcome mat in the village.

The Village Board on Tuesday awarded conditional-use permits to four new businesses, all occupying space in the Fox Point Shops and RiverPoint Village shopping centers. Elected officials signed off on the requests after they were reviewed by the Plan Commission last week.

Burghardt Sporting Goods and Fresh Market will be carving up the nearly 37,000 square feet of space Borders had been occupying in RiverPoint Village.

As part of the change, the board granted Midland Management, the firm overseeing RiverPoint Village, the authority to perform interior demolition work in an effort to alter the space from a single, mid-size store to a space serving two disparate businesses.

Burghardt, a retailer with roots going back 120 years, has been operating a store in Brookfield. The new store in Fox Point represents a move by the locally run company to expand its customer reach. In addition to sporting goods, Burghardt specializes in apparel for team sports and custom uniform consultation and ordering. The village has given Burghardt authority to operate from 10 a.m. to 9 p.m. weekdays, 10 a.m. to 7 p.m. Saturdays and 10 a.m. to 6 p.m. Sundays.

Greensboro, N.C.-based Fresh Market has a presence in 21 states, including a store at Brookfield Square. William Steele, an asset manager with Midland, said the specialty grocer will occupy "the upper level and a small part of the lower level" of the space that Borders had occupied. The store will operate from 9 a.m. to 9 p.m. daily.

Members of the Plan Commission and Village Board had expressed concerns about exterior work outside the Fresh Market space. But a plan calling for placement of benches and planters during warmer weather was approved by the board Tuesday.

Burghardt officials have announced plans of opening by Dec. 1 - in time for the holidays - and Fresh Market's second entry into southeastern Wisconsin could come to fruition by June.

All three Milwaukee-area Borders stores closed in March during an initial round of closures as the company fought to stay afloat amid bankruptcy. In addition to Fox Point, the retailer had stores near Southridge Mall in Greendale and the Shops of Grand Avenue in downtown Milwaukee. More recently, the company has completely liquidated all its stores.

The board on Tuesday also approved conditional-use permits for the following businesses:

Green House Furnishings on Consignment, a high-end home decor retailer, in Fox Point Shops; operating hours: 10 a.m. to 5 p.m. Tuesday and Wednesday, 10 a.m. to 7 p.m. Thursday, 10 a.m. to 5 p.m. Friday through Sunday, closed Monday; store to open Oct. 1

The Nurturing Nook, a child-care facility for children ranging from 6 weeks to age 9, in RiverPoint Village; operating hours: 6:30 a.m. to 6:30 p.m. weekdays; store to open Jan. 2.

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