NOW:53217:USA01012
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Herald changing its name to NOW

Jan. 11, 2007

Dear Readers:

It is not often that we have used this space for a letter from the publisher, but I wanted to personally inform you of some exciting changes at Community Newspapers.

Beginning Jan. 25, we will return to Thursday delivery and begin publishing under a new name, North Shore NOW. This should be the final phase of significant changes that began last fall with the development of our www.MyCommunityNOW.com Web site.

The newspaper will include local news and sports coverage, the things you've told us to retain in the newspaper - Police Report maps, Government Watch and columnists such as Charlie Sykes, Dennis Shook and Matt Pommer, as well as some new items from the Web. We will feature, for example, the best of North Shore bloggers Steve Koczela, Richard Thieme and Andrew Franklin.

For local Milwaukee Journal Sentinel home delivery subscribers, North Shore NOW will be delivered Thursdays with the daily newspaper. Our Circulation Department is in the process of contacting subscribers with additional information. Newsstand copies of the Thursday Milwaukee Journal Sentinel also will include the NOW paper. Those who don't receive a Thursday Milwaukee Journal Sentinel at their home may pick up a free copy of North Shore NOW at select locations.

The changes are part of our continuing effort to serve the needs of our readers, advertisers and our company's shareholders. Our goal is to preserve the best aspects of our North Shore newspaper, which, in various forms, has served these communities for 78 years, while exploring ways to reach new readers and advertisers online.

You can always find up-to-the-minute community news at our Web site. Log on to MyCommunityNOW.com to submit your stories, photos and blogs, as well as to find the latest news and information about your community.

The combination of these three products - your weekly community newspaper, the local Web site and the Milwaukee Journal Sentinel, the state's largest daily newspaper - provide you with the best and most complete news and shopping information about your neighborhood.

We understand change can be difficult, and we appreciate your loyalty throughout the transition. In the long term, we anticipate these changes will enable us to provide you with a good balance of editorial and advertising information - in print and online. You can contact me at (414) 224-2427 or our editor, Roger Bartel, at (262) 317-8553.

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