NOW:53217:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
34°
H 54° L 30°
Clear | 0MPH

New Kohl's Conversations for the Cure Campaign Features Glendale Woman

Oct. 24, 2012

The Southeast Wisconsin Affiliate of Susan G. Komen for the Cure® and Kohl’s Cares are continuing their successful educational campaign to encourage women to open up the lines of communication on breast health. Kohl’s Conversations for the Cure™ delivers breast health messaging on a personal level in communities where it is needed most. In the last year, 621 conversations were held and approximately 4,735 women were reached.

Now in its third year, the program encourages women in Southeast Wisconsin to get age appropriate breast health screenings, talk to others about the importance of breast self awareness, and take action with the ultimate goal of increasing survival rates. Conversations conveniently take place in easy-to-access locations, including schools, churches, businesses, libraries, city agencies, community centers, beauty shops and public housing complexes.

During year one, the campaign to support the program was focused on breast cancer awareness. The year two campaign focused on starting conversations about breast cancer. This year, the campaign features real breast cancer survivor stories to inspire women to take control of their health and get screened. “This year, the campaign truly comes full circle,” says Nikki Panico, executive director, Southeast Wisconsin Affiliate of Susan G. Komen for the Cure. “The ads feature real women who have been affected by conversations – conversations that led them to get mammograms and find breast cancer early.”

Jen, one of the women featured, is from Glendale. When Jen’s sister Beth told her she had an abnormal mammogram, Jen was inspired to get a mammogram herself – a mammogram that found breast cancer early. Now, she’s talking to women about the importance of getting screened. Jen’s story proves just one conversation can save lives.

The campaign will be supported by television, radio, print and online advertising, and a social media component to help spread the word. The new Kohl’s Cares Conversation Starter encourages women to commit to a breast exam and ask 10 friends to do the same. Those who use the Kohl’s Cares Conversations Starter are then entered for a chance to win a Kohl’s gift card. “The ways we consume media continue to evolve,” says Panico. “And this application will allow women to share the importance of getting screened with their friends socially online.”

Kohl’s support for Kohl’s Conversations for the Cure is an illustration of the company’s commitment to women’s health. Kohl’s Department Stores has contributed $2 million to the Komen Southeast Wisconsin Affiliate to help raise awareness about the importance of getting breast screenings and provide needed resources for Wisconsin women.

To learn more visit www.KohlsConversationsForTheCure.org.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Brown Deer sets terms to drop purchase plans for American TV site 10/22

» Poll: Which area team will win a state football title? 10/22

» Mequon, Thiensville will get packages delivered on Sunday 10/20

» Across Wisconsin, uneven property assessments fly in the face of fairness Updated:  10/19

» Preps football photos of the week: Week 9 10/17

» Whitefish Bay boys soccer team holds on to beat Nicolet, 2-1 10/16

» Concern over booth site thrusts Jewish students into church-state debate 10/12

» Homestead football team ties for North Shore lead, beats GT, 35-30 10/10

» Preps football photos of the week: Week 8 10/10

» Submit election letters now: deadline is Oct. 20 10/9

» Whitefish Bay boys v-ball teams beats Germantown, ties for NSC lead 10/8

» Driver critically injured in crash into Brown Deer garage 10/8

» Shorewood CDA changes approach with Wilson townhomes 10/7

» Mequon-Thiensville floats $20 million referendum proposal 10/7

» Poll: Will Germantown or Homestead win in Week 8 matchup? 10/7

» Mequon-Thiensville receives offer on farmland 10/6

» Brown Deer football team's depth too much for Messwood 10/3

» Preps football photos of the week: Week 7 10/3

» Cedarburg football team outlasts Whitefish Bay, 28-21 10/2

» Celebrate Biketoberfest on Thursday 10/2

» Woman reports man tried to scam her by fishing for personal information 10/2

» Enter Halloween contest to win tickets to Legends & Lore 9/30

» Stiever and Cedarburg too much for Homestead football team, 40-27 9/26

» Preps football photos of the week: Sept. 26 9/26

» Glendale, Oak Creek hotels sold to Los Angeles firm Updated:  9/24

View All Posts Got a tip? Welcome rss
Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Advertisement

Local Business Directory

CONNECT