New Kohl's Conversations for the Cure Campaign Features Glendale Woman

Oct. 24, 2012

The Southeast Wisconsin Affiliate of Susan G. Komen for the Cure® and Kohl’s Cares are continuing their successful educational campaign to encourage women to open up the lines of communication on breast health. Kohl’s Conversations for the Cure™ delivers breast health messaging on a personal level in communities where it is needed most. In the last year, 621 conversations were held and approximately 4,735 women were reached.

Now in its third year, the program encourages women in Southeast Wisconsin to get age appropriate breast health screenings, talk to others about the importance of breast self awareness, and take action with the ultimate goal of increasing survival rates. Conversations conveniently take place in easy-to-access locations, including schools, churches, businesses, libraries, city agencies, community centers, beauty shops and public housing complexes.

During year one, the campaign to support the program was focused on breast cancer awareness. The year two campaign focused on starting conversations about breast cancer. This year, the campaign features real breast cancer survivor stories to inspire women to take control of their health and get screened. “This year, the campaign truly comes full circle,” says Nikki Panico, executive director, Southeast Wisconsin Affiliate of Susan G. Komen for the Cure. “The ads feature real women who have been affected by conversations – conversations that led them to get mammograms and find breast cancer early.”

Jen, one of the women featured, is from Glendale. When Jen’s sister Beth told her she had an abnormal mammogram, Jen was inspired to get a mammogram herself – a mammogram that found breast cancer early. Now, she’s talking to women about the importance of getting screened. Jen’s story proves just one conversation can save lives.

The campaign will be supported by television, radio, print and online advertising, and a social media component to help spread the word. The new Kohl’s Cares Conversation Starter encourages women to commit to a breast exam and ask 10 friends to do the same. Those who use the Kohl’s Cares Conversations Starter are then entered for a chance to win a Kohl’s gift card. “The ways we consume media continue to evolve,” says Panico. “And this application will allow women to share the importance of getting screened with their friends socially online.”

Kohl’s support for Kohl’s Conversations for the Cure is an illustration of the company’s commitment to women’s health. Kohl’s Department Stores has contributed $2 million to the Komen Southeast Wisconsin Affiliate to help raise awareness about the importance of getting breast screenings and provide needed resources for Wisconsin women.

To learn more visit www.KohlsConversationsForTheCure.org.

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Mock trial puts students in middle of police excessive force debate 2/13

» Mequon officials continue to wrestle with Airbnb ordinance 2/12

» Whitefish Bay girls basketball team wins twice, gains momentum 2/12

» Brown Deer boys basketball team continues to roll and pass new tests 2/12

» North Shore athletes set their collegiate futures 2/12

» Victims in fatal Brown Deer crash identified Updated:  2/12

» Milwaukee man fatally injured in Brown Deer crash 2/11

» Wrong-way driver dies in hospital after three-car accident 2/11

» Update: 20-year-old woman released from hospital after car crash that killed 2 other women 2/11

» What residents in Southeast Wisconsin need to know to prevent the spread of Zika virus Updated:  2/11

» Shorewood girls basketball team closing in on third straight Woodland title 2/10

» Homestead's Millard to be inducted into WBCA Hall 2/10

» Whitefish Bay boys basketball team stays in NSC race with rally past Nicolet 2/10

» Shorewood boys swimming team uses depth to win fourth league title 2/10

» SPORTS SHORTS: Feb. 11 2/10

» Mequon council votes down subdivision proposal at Oldenburg Farm 2/10

» Germantown boys basketball team overpowers Whitefish Bay, 101-74 2/9

» Apartment building, assisted living center approved in Mequon 2/9

» Shorewood approves beekeeping ordinance 2/9

» St. Monica Parish hosts first "wine and art" winter social 2/8

» Updated rankings of area prep boys and girls basketball teams and players 2/8

» Whitefish Bay orchestra presents Music for Munchkins children's concert 2/8

» Cedarburg girls basketball team beats Homestead, ties for NSC lead 2/6

» Whitefish Bay boys basketball team rallies past Nicolet, 79-74 2/5

» Meet and greet the Mequon-Thiensville School Board candidates Feb. 10 2/5

View All Posts Got a tip? Welcome rss

Advertisement

Advertisement

Election center 2016

Election overage from from the MyCommunityNow coverage area covering suburban Milwaukee County and the eastern half of Waukesha County.

Suburban Milwaukee election center 2016

Local Business Directory

CONNECT    

Advertisement